Friday, June 26, 2009

The City that Never Sleeps Gets its Biggest BrainFreeze®

Slurpee® drink fans were drawn to the Times Square Planet Hollywood in New York City, N.Y., Tuesday for a Transformers-themed slurp-off, "The City's Biggest BrainFreeze." It was the second slurp-off contest held in New York City this year.

(Pictured: Contestants race to finish their Slurpee drinks during "The City's Biggest BrainFreeze" contest.)

One-hundred entrants competed to win an Aprilla SR 50 motor scooter and 150 Transformer prize packs, including tickets to the IMAX Transformers: Revenge of the Fallen movie premiere. 7-Eleven Business Consultant Patricia Eull and Field Consultant Meghan Culligan assisted with delivering Bumblebee Blast Slurpee® to the event.

7-Eleven provided free samples of Slurpee beverages to spectators while M&M Mars sponsored a build-your-own-Transformer candy table. A photo station was set up providing entrants an opportunity to be photographed sitting on the motor bike.

Slurpers raced to finish their Slurpees from signature Transformer-themed Slurpee cups and straws. The winning slurper downed his drink in 30 seconds.

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