Get the Cup! Support the Cause!

Throughout 2010, 7-Eleven will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in its U.S. stores. Proceeds from sales of the cups benefit the featured celebrity’s charity of choice. These cups can be filled with any 7-Eleven hot beverage and customized with a selection of creams, syrups and spices at no extra charge.


“We know worthwhile social causes are important to our customers, and ‘Cups With A Cause’ provides them an easy way to support different organizations throughout the year while enjoying a great cup of coffee,” said Rita Bargerhuff, 7-Eleven chief marketing officer. “By partnering with a variety of celebrities and charities like Jennifer Hudson and the Boys & Girls Clubs of America, our customers can help make a positive impact on thousands of lives.”

While 7-Eleven guarantees a minimum donation of $250,000 to each charity, donations could reach as high as $300,000, depending on the number of cups sold. Consumers can drive up donations through the purchase of the celebrity-designed cups.

7-Eleven’s “Coffee Cup With A Cause” program was introduced at the 2009 Noble Awards held last October. The Noble Awards recognize charities, celebrities and their humanitarian works.

Cup With A Cause!



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