7-Eleven® Blasts into Terminator Salvation Movie as Movie Characters Hit the Slurpee® Machine
DALLAS (April 30, 2009) - 7-Eleven, Inc. storms the big screen in Terminator Salvation, the convenience retailer's biggest participation ever in a major motion picture. Leading up to the movie's May 21 release, 7-Eleven® has turned its stores totally Terminator, with special Slurpee® flavor Apocalyptic Ice, four premium collectible cups and two paper Slurpee cups, four Slurpee spoon-straws and a Big Gulp® cup, all featuring Terminator Salvation machines from the movie. Participating stores also will carry licensed toys and merchandise, featuring movie characters.
A post-apocalypse 7-Eleven® store plays a role as the safe haven for the Resistance in the much-anticipated Terminator Salvation movie premiering May 21.
Distributed in North America by Warner Bros. Pictures, Terminator Salvation is the fourth in the Terminator franchise and stars Christian Bale and Sam Worthington. 7-Eleven, already prominently featured in the movie's trailers, can be seen in the movie as the mega-machines Harvester, T-600 and Moto-Terminator battle the human resistance in a post-apocalyptic world set in the year 2018.
"While still upright after a nuclear holocaust, the 7-Eleven store in the movie has definitely seen better days, but it still stands as a beacon to all-things American, as does Slurpee for generations of Americans," said Jay Wilkins, 7-Eleven brand manager for Slurpee and Big Gulp beverages. "It's a blast to see the good guys battling the machines with our recognizable red, orange and green sign in the background."
The Terminator Salvation promotion also launches a new Slurpee Nation online rewards program with an online sweepstakes at http://www.slurpee.com/. Several lucky Slurpee-lovers will win custom-made Limited Edition Xbox 360® consoles branded with Terminator Salvation graphics. Other prizes include the new Terminator Salvation videogame for the Xbox 360® videogame and entertainment systems from Microsoft, three-month Xbox LIVE® online entertainment network subscription cards and Xbox 360 wireless headsets.
"Summertime is Slurpee season and the premiere time for action movies, and 7-Eleven customers love both," Wilkins said. "Add a sweepstakes with more than 100 prizes, a new videogame, and cool cups and straws to the mix, and this summer is shaping up to be the perfect storm of fun for 7-Eleven customers."
Premium Slurpee cups in current-day 7-Eleven stores will highlight Terminator Salvation machines in 3D, simulated-action sequences. Featured on the cups are the Harvester, Moto-Terminator and two versions of the T-600 - full body and endoskeleton. Collectible characters climbing on Slurpee straws match those on the cups and can be removed for play or display.
The Terminator Salvation cup count totals seven with two additional 22-ounce paper Slurpee cups featuring the Hydrobot and Harvester and a Super Big Gulp cup, in addition to the four plastic lenticular cups. The paper Slurpee and Super Big Gulp cups feature codes that can be redeemed online at Slurpee Nation (http://www.slurpee.com/) for downloads and prizes.
Terminator Salvation is front-and-center on the Slurpee website along with the featured Slurpee flavor - Apocalyptic Ice - and the new Slurpee Nation rewards program. Slurpee cups feature unique codes that can be entered on the website and redeemed for prizes or to enter sweepstakes and instant-win games.
Terminator Salvation is front-and-center on the Slurpee website along with the featured Slurpee flavor - Apocalyptic Ice - and the new Slurpee Nation rewards program. Slurpee cups feature unique codes that can be entered on the website and redeemed for prizes or to enter sweepstakes and instant-win games.
Developed for 7-Eleven by The Coca-Cola Company, Apocalyptic Ice is a blood orange-flavored Slurpee with a hint of lychee, a sweet, tropical fruit popular in Asian countries. It was one of the winning flavors in independent consumer taste-tests held last summer to select featured flavors for 2009.
Participating 7-Eleven stores also will carry the newest videogame in the Terminator series - Terminator Salvation. Gamers can purchase versions for multiple video game entertainment systems (scheduled for release on May 19, followed by the movie premiere on May 21), for $59.99.
Besides the online sweepstakes and in-store signage, cups and collectibles, 7-Eleven will run radio promoting the Terminator Salvation campaign in select markets. Assisting 7-Eleven in developing the partnerships and promotions for the Terminator Salvation program is FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,000 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine's Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at http://www.7-eleven.com/.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,000 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine's Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at http://www.7-eleven.com/.
About Terminator Salvation:
Terminator Salvation is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of a stranger named Marcus Wright. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet's operations, where they uncover the terrible secret behind the possible annihilation of mankind.
Terminator Salvation is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of a stranger named Marcus Wright. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet's operations, where they uncover the terrible secret behind the possible annihilation of mankind.
The Halcyon Company presents a Moritz Borman Production, in association with Wonderland Sound and Vision, a McG Film, Terminator Salvation. McG directed the film from a screenplay by Michael Ferris & John Brancato. "Terminator Salvation" is produced by Moritz Borman, Jeffrey Silver, Victor Kubicek and Derek Anderson, with Peter D. Graves, Dan Lin, Jeanne Allgood, Joel B. Michaels Mario F. Kassar and Andrew G. Vajna serving as executive producers. The film stars Christian Bale, Sam Worthington, Anton Yelchin, Moon Bloodgood, Bryce Dallas Howard, Common, Jane Alexander and Helena Bonham Carter.
Opening nationwide on May 21, 2009, Terminator Salvation will be distributed in North America by Warner Bros. Pictures. Columbia Pictures is distributing the film in most international territories. PG-13 for intense sequences of sci-fi violence and action, and language.
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