7-Eleven Kicks Off Promo with NBC Sports, Sunday Night Football

7-Eleven Kicks Off Promo with NBC Sports, Sunday Night Football

DALLAS (Sept. 2, 2008) - Coming off a month-long promotion heralding the release of Madden NFL 09, 7-Eleven, Inc.'s big promotional play in September also is football-centric. The world's premiere convenience retailer has teamed up with NBC Sports and Sunday Night Football for its Big Match-Up Promotion that sends four 7-Eleven customers and their guests to watch the live production of "Football Night in America," NBC Sports' popular Sunday night football studio show.

Each week, a customer will be randomly selected in a 7-Eleven® store somewhere in the U.S. to win a trip-for-two to New York City to be a part of the VIP behind-the-scenes tour during the show produced at NBC Studios at 30 Rockefeller Plaza in Manhattan.

Matty Blake, stand-up comic and actor who hosts "The Matty Blake Show," an irreverent online sports show on www.nbcsports.com, and a NBC Sports video crew will travel to randomly selected 7-Eleven stores to interview and videotape the first two winners. Segments featuring the surprised winners will air on NBC and NBCSports.com. The second two winners will be announced through www.NBCSports.com and www.7-eleven.com.

In stores, the Big Match-Up refers to a Big Bite® -Super Big Gulp® meal deal - an all-beef Oscar Mayer quarter-pound Big Bite hot dog and a 44-ounce Super Big Gulp for $2.49 ($1.99 in Arizona). Special Big Gulp cups and Big Bite hot dog containers are preprinted with the 2008 NFL Sunday Night Football game schedule, beginning with the Chicago-Indianapolis match-up Sunday, Sept. 7.

Sweepstakes winners will visit NBC Sports' "Football Night in America" studio as part of a VIP trip to NBC Studios and meet the "Football Night" team.

"Sunday Night is Football Night, not just for die-hard fans but for their friends and family who gather around the TV and watch the game as a social occasion," said Mike McCarley, vice president of marketing, promotions and communications for NBC Universal Sports & Olympics. "Partnering with 7-Eleven allows us to reach millions more avid and casual football fans each week and allows those fans to stock up for Sunday night's big match-up."

Rita Bargerhuff, 7-Eleven marketing vice president, added, "NBC Sunday Night Football and 7-Eleven are working together to offer one of this football season's most exciting and surprising promotions for some lucky fans. Sunday Night Football has the best announcers, analysts and the dynamic team match-ups again this fall. And whether football fans need food and drinks for a tailgate party or to watch the game at home, 7-Eleven is ready to play."
Seven of the top 10 NFL match-ups, as ranked in the NFL preview edition of Pro Football Weekly magazine, will appear on Sunday Night Football this fall, according to NBC play-by-play announcer Al Michaels, speaking at a recent press event.

7-Eleven sweepstakes winners will get to watch NBC Sports' A-team of talent and experience. While long-time play-calling and color-commentators Michaels and John Madden are in the booth at the game, host Bob Costas; co-hosts Cris Collinsworth, Keith Olbermann and Dan Patrick; and studio analysts Tiki Barber, Jerome Bettis and Sports Illustrated magazine writer Peter King will be in the studio for "Football Night in America."

Assisting 7-Eleven in developing this partnership and promotion is FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies.

Local promotions, including contests to win free tailgate party packs and game tickets, also will be included for the duration of the Big Match-Up Promotion.

About "SUNDAY NIGHT FOOTBALL" & "FOOTBALL NIGHT IN AMERICA"

"NBC Sunday Night Football" the premier primetime game of the week, is preceded by the "Football Night in America" studio show, which kicks off NBC's regular season coverage each Sunday at 7 p.m. ET. NBC has assembled the most honored broadcast team ever: Joining Al Michaels, the commentator called "TV's best play-by-play announcer" by the Associated Press, and John Madden, the most honored NFL broadcaster of all time with 16 Emmy Awards, are Bob Costas, the most honored studio host of all time with 19 Emmy Awards, who hosts NBC's "Football Night in America" studio show alongside co-host Cris Collinsworth, the most honored studio analyst in history with eight Emmy Awards; co-host Keith Olbermann, named one of the Top Ten Most Powerful People in TV News for 2007 by Television Week; co-host Dan Patrick who joins the NBC team for his first season, and who will be reunited with Keith Olbermann on television for the first time since 1997; and analysts Tiki Barber, a three-time NFL Pro Bowler for the New York Giants, and Jerome Bettis, one of the most popular players in recent NFL history. "NBC Sunday Night Football" coverage also includes sideline and feature reporter Andrea Kremer, whom the Los Angeles Times has called "the best TV interviewer in the business of covering the NFL." Peter King, who covers the NFL for Sports Illustrated and is considered one of the country's foremost NFL reporters, serves as a reporter for the "Football Night in America" studio show.

NBC Sports will broadcast Super Bowl XVIII from Tampa, Fla. on Feb. 1, 2008, NBC's first Super Bowl since 1998.