For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven, Inc. is adding Cherrywood Cellars to its best-selling line-up of proprietary wines. The mid-tier-priced wine ($7.99 - $8.99 per bottle) is available in three varietals – chardonnay, cabernet sauvignon and merlot.
The cost for a bottle of Cherrywood Cellars wine falls between Yosemite Road, the company’s first globally sourced product and priced at an entry-level $3.99 per bottle, and Sonoma Crest, a premium wine comparable to a $15 bottle, but value-priced at $9.99.
7-Eleven, Inc. has had great success with its ventures into the proprietary wine business. Within months after being introduced, Yosemite Road Chardonnay and Cabernet Sauvignon wines rose to No. 1 and 2 in sales at 7-Eleven, ahead of the leading branded reds and whites from well-known wineries. Likewise, 7-Eleven’s Sonoma Crest and Thousand Oaks proprietary wines also land among the company’s top-sellers.
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