7-Eleven Announces Winner in Slurpee Battle of the Bands!

7-Eleven® Announces Winner in ‘Slurpee® Battle of the Bands’
The HOLLABACKS Band Wins
Three-Month Competition Attracted 900 Musical Groups

Dallas (Sept. 30, 2010) – Today, 7-Eleven, Inc. announced The HOLLABACKS as the winner of its Second Annual 7-Eleven® and Slurpee® “Battle of the Bands” competition. Home-grown rock and popular bands battled in this multi-tiered competition, but only one from the 906 entries emerged the winner.

“We want to thank the Slurpee brand, our friends, family and fans who helped us get this far,” said members of The HOLLABACKS. “We won’t let you down. Without you, we could never be as fabulous as we dream of becoming, and we promise to rock your world.”

The HOLLABACKS were a strong contestant among the 12 selected contenders from across the U.S., starting with their crowd-pleasing performance at the New York City Battle of the Bands regional concert Aug. 16. The band later recorded a music video in Dallas of “It’s Over,” a song that captures the band’s retro take on modern pop/rock melodies.

The final competition came Sept. 27 with the group playing in Los Angeles in a hometown concert that pitted them against the other finalist, Levi Ware, who performed in his backyard of Seattle. Fans voted through midnight Wednesday when The HOLLABACKS collected the most votes and became 7-Eleven’s Slurpee Battle of the Bands 2010 winner.

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