Wednesday, September 8, 2010

Rapper Snoop Dogg Touches Down on 4th 7-Eleven® ‘Coffee Cup With A Cause’ Benefiting Inner-City Football League

Snoop Youth Football League to Score Proceeds of Next ‘Cup With a Cause’

Snoop fans who want to support the SYFL can head into any participating 7-Eleven store across the U.S. to purchase his signature cup, on sale from Sept. 1 through Oct. 18 or while supplies last. 7-Eleven guarantees a $250,000 minimum donation to SYFL, but the support could increase depending on the number of cups sold. Consumers can increase the contribution by purchasing the cup.

To celebrate 7-Eleven’s donation and the launch of his cup, Snoop will make a special announcement at the beginning of his SYFL team’s practice. The kids of the SYFL program – the true beneficiaries of the donation – will learn firsthand about the program and associated donation, as well as get to be one of the first to get their hands on one of the Snoop-designed 7-Eleven cups.

“We’ve been running this league for 6 years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven’s ‘Coffee Cup with A Cause’ program is huge for us,” Snoop said. “It means many good things are in store for the players, and the league can reach out to more kids and touch more lives.”

Snoop has recently seen the seeds of his namesake league come to fruition as four of the former players have gone on to play football at NCAA Division1 colleges.

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