Friday, September 3, 2010

Pencil Pushers 7-Eleven® Matches Customers’ No. 2 Pencil Donations During Back-to-School Promotion

7-Eleven® Matches Customers’ No. 2 Pencil Donations During Back-to-School Promotion


7-Eleven, Inc. wants to make sure Chicago schoolchildren have the “write” stuff when they head back to class this fall. As part of its Hispanic marketing and community outreach program, the convenience retailer will donate a package of No. 2 pencils for every package local customers purchase as a donation to Chicago-area students. Suggested retail price for the 10-pencils pack is $1.19 cents.

Approximately 350 Chicagoland 7-Eleven® stores are participating in the pencil promotion that runs through Sept. 6.

A colorful display and poster were created to draw customer attention to the promotion, and it seems to be working. Some stores are already reordering to refill their display. Pencils collected at the stores will be distributed to students through Chicago public schools and neighboring school districts in which 7-Eleven operates stores.

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