Hershey Hits the Sweet Spot as First Two-Time Winner Of 7-Eleven®’s Retailer Initiative Award

7-Eleven, Inc. has announced The Hershey Company as the recipient of the company’s 2009 Retailer Initiative Award at its annual merchandising award dinner and ceremony. This is the second time the iconic confectionery company has won the honor and the first time for any supplier-partner to win twice. Retailer Initiative is 7-Eleven®’s strategy for providing customers with what they want through item-by-item management at each store.

This annual honor recognizes a top supplier and partner that excels in supporting 7-Eleven stores and meeting their customers’ changing needs. Honored companies provide team merchandising, demand-chain solutions, beneficial cost of goods, category management, product innovation and creativity in advertising and promotional programs.

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