After success with its World Wrestling Entertainment, Inc. ® (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam®, WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and double the WWE Superstars. In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar.
WWE Superstars John Cena®, Triple H®, Rey Mysterio® and Undertaker® show off their best moves on four collectible, lenticular Slurpee® cups while Big Show®, Kofi Kingston®, Edge®, Randy Orton®, and WWE Diva Eve™ appear on five collectible Super Big Gulp® fountain drink cups. For more fan fun, 7-Eleven offers four collectible straws featuring the likenesses of the Superstars and product displays of WWE Magazine and DVDs.
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