Nicole Richie, Joel Madden, Benji Madden Design Program’s Inaugural Cup
LOS ANGELES and DALLAS (Feb. 1, 2010) – Many cups will runneth over as 7-Eleven, Inc. aims to donate more than $2 million to charities via “7-Eleven® Coffee Cup With A Cause.”
Because nurturing good community relations is important to 7-Eleven and its franchisees, the company is launching a charity-focused coffee campaign this month. Throughout 2010, 7-Eleven® will introduce limited-edition 20-oz coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity’s charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate.
“Cup With A Cause is one of our most exciting programs,” says Rita Bargerhuff, 7-Eleven’s chief marketing officer. “We’ve turned our coffee cups into canvasses, and celebrities are creating artwork for our program that allows customers to directly support charities and causes that make dramatic changes to so many people’s lives.”
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