7-Eleven welcomes you Holmes this holiday, as the company gets clued in to the new Sherlock Homes online experience and in-store movie promotion.7-Eleven® customers who visit stores or the retailer’s Web site beginning Nov. 16 might find clues about the convenience retailer's end-of-year fresh foods and beverage deals.
Leading up to the Dec. 25 (Christmas Day) release of Warner Bros. Pictures’ Sherlock Holmes, the characters from the film—Sherlock Holmes and Dr. John Watson (played by Robert Downey Jr. and Jude Law, respectively) will appear in 7-Eleven stores on everything from window banners to point-of-purchase (POP) signage at the grill, hot beverage bar, sales counter and fuel pumps to promote the movie and 7-Eleven products, such as Big Bite® Oscar Mayer all-beef hot dogs, Go-Go Taquitos, breakfast sandwiches and coffee.
As part of the movie’s advance teaser campaign, an online, viral challenge invites amateur detectives to play as either of the main characters – Sherlock Holmes or Dr. John Watson. The experience can be found at www.221B.sh (which reflects Holmes’ London address of 221B Baker Street).
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